Recruiting on Google+ - Spark Hire

Recruiting on Google+ - Spark HireBetween LinkedIn, Facebook and Twitter, its about time that Google+ joins the party in online recruitment. While its more of a social networking platform like Facebook, it mucksmuschenstill has merit in social media recruiting. Not only does it provide an outlet for networking but also drives exposure for job opportunities and company brand.Introduction to Google+On Google+, you can either build a page for yurself or your recruiting firm. Whats unique about Google+ is that it can be a platform for both your personal and professional life. You can group your contacts into different circles, i.e. friends, family, colleagues and job candidates. From there, you can determine what is shared with each of these groups.To achieve maximum Google+ recruiting potential, its best to create a page for your business or firm as well. These pages function a little differently, though the basic concept is the same. While you wont necessarily be including friends and family, unless youre assisting them in a professional capacity, you will be reaching out to colleagues, potential candidates and other professionals in your industry.How It WorksA Google+ page wont just help in keeping your colleagues and potential job candidates informed of your business and industry practices, it will help to spread awareness of your company brand as well. According to SmartRecruiters.com, a Google+ recruiting page can reach up to 25 million unique visitors in just the first month. To put that into context, it would take nearly three years to get that much exposure on Facebook.To attract those conducting an online job search, create your page using keywords for your industry. Also, post relevant content on a daily basis and again, make sure youre utilizing the effectiveness of keywords in both the content youre posting and the actual post itself. Unlike other social networking sites, Google+ depends heavily on SEO to help visitors find exactly what theyre looking for as they search. By using SEO in the development and update of your page, youre ensuring that your Google+ page will be an invaluable resource in your recruiting efforts.Google+ can be a great tool for your recruiting efforts this year. Though it wont be as vital to the online recruitment and application process as sites like Spark Hire and LinkedIn, it will help to build your company brand and attract job candidates who might not otherwise apply. And when it comes to recruitment in the digital age, you know now that you need all of the help you can getWould you use Google+ in your recruiting efforts why or why not? Share now in our comments